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All use cases
#Réactivation

Reactivation A dormant customer costs 5× less to wake up than a new one to acquire.

Julie hasn't ordered in 8 months. Your "we miss you" emails go straight to trash. A video reminding her of what she loved, and asking what changed, doesn't.

The problem

Your inactive segment grows every month, and the generic -10% winback doesn't move it. Worse: you don't even know WHY they left, price, need, competitor?

×4
response rate of video vs classic winback email
The scenario

What your customer experiences

1

Julie sees her story with you again

Her video recalls her past orders, her sleeping loyalty points, what she loved. It's personal, impossible to ignore.

2

The video asks what changed

"Why don't we see you anymore?" Too expensive, no more need, disappointed? Julie clicks. You just learned the real reason she left.

3

The right offer goes out automatically

"Too expensive" → the flow sends a discount. "Disappointed" → a customer care gesture. Each reason triggers ITS follow-up, and the dashboard measures reactivated customers.

The data that personalizes the video

Already in your ESP - no integration to build.

First nameLast orderDormant loyalty pointsFavorite productsCustomer tenure

What flows back into your CRM

Every interaction becomes an actionable attribute in your flows.

Inactivity reasonReturn intentVideo viewed / completedOffer clicked

The results

×4
response rate vs classic email
+30%
dormant customers re-engaged
100%
of answers segmented in the CRM