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#Panier

Abandoned cart Your ESP's most profitable flow deserves better than a static email.

Marie left 3 items in her cart. Instead of the same email as your competitors, she gets a video showing HER products, asking her why she didn't check out.

The problem

Your abandoned cart flow sends the same static product blocks as everyone else. Marie has seen it a hundred times: she no longer opens it, and you'll never know why she left.

~70%
of e-commerce carts are abandoned
The scenario

What your customer experiences

1

Marie gets a GIF that looks like her

Inside your flow's email, a personalized animated GIF: her name, her products. She clicks, it's the first time a recovery email has intrigued her.

2

Her video builds itself in 2 seconds

Name, items, prices, total: the video renders live with the data already in the Klaviyo event. No server rendering, no data copied anywhere.

3

The video asks THE question

"What held you back?" Shipping costs, hesitation, payment… Marie clicks her answer. She just told you what no static email ever will.

4

Your flow sends the right follow-up

Her answer lands in her Klaviyo profile. "Shipping costs" → the next flow sends a free-shipping code. The dashboard counts recovered carts, in euros.

The data that personalizes the video

Already in your ESP - no integration to build.

First nameCart itemsPrices & totalProduct visualsPromo code

What flows back into your CRM

Every interaction becomes an actionable attribute in your flows.

Abandonment reasonVideo viewed / completedPurchase intentClick back to cart

The results

18%
of carts recovered
+340%
response rate vs plain email
13×
typical ROI on the Growth plan