Personalized
Every recipient sees an experience tailored to their context.
Smart Stories the interactive video that works for you
Your customers deserve better than an email.
and so does your CRM!
Turn your emails into interactive Stories.
Every recipient reveals their intent. Pulp’in enriches your tools and makes the next message more relevant.
Free · No credit card · 2 clicks to start
8×
More replies vs plain email
< 20′
To launch your first campaign
0
Technical skills required
Works with your stack
ShopifyKlaviyoHubSpotSalesforceBrevoMicrosoft 365
What is a
Smart Story ?
A personalized, interactive video
You watch it, make choices, and answer inside it.
Generated in 1 second
Automatically, with no filming or editing.
For every recipient
Everyone gets their own version, not a generic message.
It opens from an email, SMS, QR code, or web link, offers choices, captures answers, and sends every signal back to your tools. A trame is a campaign scenario.
Interactive
They do more than watch: they choose, answer, and move forward.
Connected
Every interaction enriches your tools and prepares the next action.
Any format you need
The same Smart Story adapts to every channel, with no extra production.
9:16 vertical
16:9 landscape
Square
Custom
Video for every e-commerce moment
Abandoned cart, welcome, loyalty, reactivation…
Placeholder, describe how Pulp’in turns your e-commerce flows into personalized, interactive video experiences.
Try for free
The abandoned cart trame is included in the free plan. No credit card required.
Today
Your emails go out. But they've stopped converting.
01
Open rates have plateaued
Your customers receive dozens of emails a day. Yours looks like your competitors': same subject, same layout, same generic CTA. It's ignored before it's even read.
Average e-commerce open rate: 18-22%
02
Personalization stops at the first name
You put a first name in the subject line. But the content is the same for everyone. No logic based on purchase history, behavior, or real customer preferences.
92% of "personalized" emails are identical at the content level
03
Advanced solutions cost too much
Video personalization platforms start at €50,000/year. Reserved for very large accounts. The mid-market is left behind with unsuitable tools.
Idomoo & SundaySky: entry-level at €4,000/month
With Pulp’in
Every Story captures
12 to 40 signals.Pulp’in replaces your static email with an interactive Story generated from your CRM or catalog data, unique for every recipient.
Every interaction, choice, and drop-off becomes a property in your platform (Klaviyo, HubSpot…). Your next campaign targets declared intent, not just history.
E-commerce example
What the customer receives
Every video is accessible via an auto-generated, personalized animated GIF to maximize clicks.
Mail
Inbox
Acme Store
Julie, your cart is waiting
Julie, your cart is waiting 🎬
Animated GIF
The Story experience
A unique interactive experience powered by your CRM or catalog data.
What you receive
The more they interact, the better your CRM understands them. Intent, preferences, lead temperature: customer knowledge sharpens in real time.
Julie
Heat hot
Intent 87
Time 42 s
Cart €149
Martin
Heat warm
Intent 62
John
Heat cold
Sophie
Heat hot
Intent 91
Choices 3
Cart €220
Story 100%
Emma
Heat warm
Intent 48
Lucas
Heat hot
Intent 78
Time 28 s
Every open, click, choice, and second spent adds a token. No manual export.
Every moment becomes a chance to qualify
9 examples where an interactive Story collects signals, not just views.
Prospecting
Qualify before the call: interests, objections, and intent level pushed to your CRM.
×5 response rate vs cold email
Welcome
Detect persona from the first Story, before the first purchase.
×3 engagement vs plain email
Abandoned cart
Know what they liked, skipped, and their intent score.
18% recovery rate
Loyalty
Enrich the profile with every interaction, not just every order.
+60% customer lifetime value
Reactivation
Identify what holds them back and what would bring them back, before you re-engage.
×4 response rate
Birthday
Capture preferences and purchase intent at the most emotional moment.
+30% conversion rate
Upsell
Measure product affinity and budget before pitching the right offer.
+22% average basket
Follow-up
Measure real engagement, not just opens.
×2.5 open rate
Satisfaction
Collect qualified feedback when attention is at its peak.
+40% response rate
These are just a few examples: every customer moment can become a tailored interactive Story.
Explore use casesHow it works
From your data to personalized messages you control, in four steps.
1
Connect your data
Website, PDF, CRM, contact files: all your sources converge into one entry point.
2
Define your targets / profiles
Your targets are structured into distinct profiles, each with its own traits and challenges.
3
Pulp’in analyzes and generates
AI reads your data, structures the message, and generates personalized content for each profile.
4
Send and track signals
Automated sends, then control: opens, clicks, and engagement prioritize your hot, warm, and cold contacts.
Who does what
Your role Connect your data sources and define your targets, steps 1 and 2.
Our role Analysis, generation, sending, and signal tracking, steps 3 and 4.
Why Pulp’in
Compare with what you already use.
Classic email
Loom / generic video
Idomoo / SundaySky
Pulp’in
1:1 personalization
At scale
No technical team
Set up in under 20 min
Extra time per recipient: zero
For SMBs / mid-market
Automatic CRM enrichment
Self-service demo
Accessible pricing
Pulp’in is the only option that checks every box.
Results
What it actually changes.
"In December, the Wrapped trame went out to our 4,200 active customers. 38% completed the Smart Story, 22% clicked on the gift. January revenue climbed +31% compared to the previous year."
CM
Camille M.
Marketing Director, Premium fashion brand, 8,000 customers
+340%
response rate on abandoned cart follow-ups vs plain email
6.7×
average ROI on loyalty campaigns, platform benchmark
Who is Pulp’in for?
See yourself in one of these profiles? Pulp’in is built for that.
CRM / E-commerce Managers
Your Klaviyo segments fill themselves with in-the-moment intent. Zero exports, zero manual sorting.
Heads of Sales
Your SDRs join the call with objections already known. No more cold discovery meetings.
Internal Comms / HR
Know who actually read, without chasing anyone.
Klaviyo / E-commerce Agencies
An innovation to pitch without stretching your production time: each Smart Story generates in 1 second per recipient.
Zero friction
Live today. Not next quarter.
Live in 20 minutes
Create your account, pick a trame, send. Your first Smart Story goes out today, no editing, no IT ticket.
Your stack stays as is
One block to paste into your existing email or flow. Klaviyo, HubSpot, Brevo… nothing to migrate, nothing to reconfigure.
Free trial
A real free plan to test in real conditions.
Pricing
You only pay for templates in your industry.
A trame is a campaign scenario. Each industry has its trames, and each trame has its price. Choose yours.
Trial
€0 forever
Test with your content
- 1 trame
- 100 views per month
- No watermark
- No credit card
Per trame
from €89 excluding tax per month
Address one specific challenge
- The trame of your choice
- 10,000 views per month
- Price based on industry and trame
- Add more trames whenever you want
Pack of trames
from €290 excluding tax per month
Cover the entire journey
- Several trames together
- 10,000 views per month
- Composition based on industry
- Better value than separate trames
Custom
On request
Your constraints, our foundation
- Unlimited views
- Dedicated brand URL
- Dedicated or on-premise hosting
- A trame developed for you
A trame’s price depends on what it does. A real estate trame presents three properties from your file. An e-commerce trame synchronizes your entire catalog, recommends products to each customer, and fills their cart.
Your existing tools, through a connector or API. A view is a video opened by one recipient, not a send.
Each trame is a separate subscription. Start with the one you need, then add more as your calendar grows.
Frequently asked questions
Pulp’in replaces nothing: it turns the link in your email into an interactive Story and sends signals back to the tools you already use (Klaviyo, HubSpot, Brevo, Microsoft 365…). No migration, no IT project: add a block to an existing send, and it's reversible. Your stack stays the same; every next message gets smarter.
Per send, yes. But a plain email tells you almost nothing: opened or not opened. An interactive Story reveals each recipient's intent (clicks, answers, drop-off points) and feeds the next message. Campaigns that switch to Stories see on average 8× more responses than a classic text email, from the first campaign.
An MP4 or static landing page is data-blind: once clicked, you know nothing more. A Pulp’in Story renders in the browser, asks questions, captures every interaction, and sends 12 to 40 signals per journey back to your CRM or ESP. It's not a video to watch: it's a conversation that qualifies.
Yes. The principle is the same everywhere: Smart Story → intent revealed. Sales (outbound, follow-up, pre-demo), internal comms (onboarding, announcements, training), and e-commerce each have their own trames and integrations. See the use case pages for your context.
Under 20 minutes: create your account, pick a trame for your moment (outbound, welcome, internal announcement, abandoned cart…), apply your brand, paste the block into your email or flow. Personalization data is already in your tool.
20 minutes for the first campaign. After that, nothing: the Smart Story lives in your existing flows, personalizes itself on every send, and reports the data back on its own. No editing, no agency brief, no IT ticket.
The Story is generated in the recipient's browser, from data you already send them. No render farm, no copy of your database at a third party to produce the video. Hosting and processing in Europe, or native on-premise option. You stay in control of what you pass to Pulp’in.