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All use cases
#Prospection

Outbound prospecting The cold email that looks like nothing else in their inbox.

Karim, your prospect, gets your email: a video generated with his name, his company, his industry. It asks him a question, his answer tells you whether to push, and on what.

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The problem

Your outbound sequences send the same plain-text email as all your competitors, and a handmade Loom doesn't scale past 10 prospects a day. Result: less than one reply in twenty, and zero visibility on what happens after you hit send.

<5%
average cold email reply rate
The scenario

What your customer experiences

1

Karim opens an email that calls him out

An animated GIF with his name, inside your usual sequence (Lemlist, your CRM, your sales engagement tool…). It's the first time a cold email shows him something made for him.

2

His video builds itself with his context

Name, company, role, industry: the video applies your list's data on the fly. A thousand prospects = a thousand unique videos, generated in 2 minutes.

3

The video qualifies him gently

"Is this a topic for you right now?" Karim clicks his answer inside the video. Interested, not now, wrong person, you finally know who you're talking to.

4

Your CRM sorts your follow-ups

"Interested" → calendar invite. "Not now" → nurture. You see who watched, for how long, and what they answered, no more prospecting blind.

The data that personalizes the video

Already in your ESP - no integration to build.

First nameCompanyRoleIndustrySequence context

What flows back into your CRM

Every interaction becomes an actionable attribute in your flows.

Declared interestVideo viewed / watch timeMain objectionCalendar click

The results

×3
reply rate vs plain cold email
2 min
to generate a thousand unique videos
100%
of qualified answers in the CRM

Other moments

#Panier

Abandoned cart

Marie sees HER cart in video, the video asks what held her back, and her answer triggers the right follow-up.

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#Bienvenue

Welcome

The first email sets the relationship. A video with their name, that asks what they're looking for.

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#Réactivation

Reactivation

Your inactive customers ignore your emails. A video that asks why they left, and brings them back.

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#Anniversaire

Birthday

Everyone sends a promo code on the big day. You send a video with their name and their gift inside.

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#Wrapped

Yearly recap (Wrapped)

Each customer's year in video: their orders, their savings, their moments. The format everyone shares.

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