Pulp’in named #1 video personalization software
iTechGuides ranked 28 tools in September 2026. Pulp’in comes first, with the highest score in the category: 9.4/10. What the editors kept, and why it matters.
Morgan Druesne, 6 min read Read article →
Blog
Tips and insights on personalized video and customer engagement.
92% of “personalized” emails are identical
A first name in the subject line is courtesy, not personalization. Click rate 2 to 3%, conversion 0.2 to 1%. What personalization should mean, and what it looks like as a Smart Story.
Damien Bouquet, 8 min read Read article →
Email marketing: why your click rates are collapsing (and how to reverse the trend in 2026)
Falling click rates, fake personalization, blind emails: why email marketing is stalling in 2026 and how interactive Stories turn it around.
Damien Bouquet, 8 min read Read article →
Personalized Video: The Real Cost Shows Up at Scale
Why e-commerce, retail, and service brands need to rethink video production to personalize communications without multiplying renders, files, and costs.
Morgan Druesne, 6 min read Read article →
Personalized Video: Turn Every Customer Message Into a Useful Experience
How e-commerce, retail, and service brands can make customer communications clearer, more relevant, and more profitable with automated motion design.
Morgan Druesne, 6 min read Read article →
One Video for Everyone Is No Longer Enough: Personalize Every Customer Moment
Why e-commerce, retail, and service brands need to adapt video to customer context, and how Pulp’in makes personalization possible at scale.
Damien Bouquet, 5 min read Read article →
Personalized Video at Scale: The New Standard for Customer Marketing
How to turn customer data into personalized motion design videos that are useful, measurable, and scalable without producing one file per recipient.
Morgan Druesne, 5 min read Read article →