Welcome The only email your customers actually look forward to. Don't waste it.
Thomas just created his account. Your welcome email is the one he'll open with the most attention in the entire relationship, it's the moment to get to know him.
The problem
The welcome email has the best open rate of all your flows… and you use it to recite your catalog. No data comes back, segmentation stays empty.
What your customer experiences
Thomas is greeted by name
An on-brand video that welcomes him personally and shows him, in 30 seconds, what your brand can do for him.
The video asks what he's looking for
"Which are you…?" Style, category, purchase frequency: Thomas clicks his preferences right inside the video, no form needed.
His CRM profile fills itself
His answers build his Klaviyo segments from day 1. All your following flows, promos, follow-ups, recommendations, become relevant.
The data that personalizes the video
Already in your ESP - no integration to build.
What flows back into your CRM
Every interaction becomes an actionable attribute in your flows.
The results
Other moments
Abandoned cart
Marie sees HER cart in video, the video asks what held her back, and her answer triggers the right follow-up.
Explore the pageReactivation
Your inactive customers ignore your emails. A video that asks why they left, and brings them back.
Explore the pageBirthday
Everyone sends a promo code on the big day. You send a video with their name and their gift inside.
Explore the pageYearly recap (Wrapped)
Each customer's year in video: their orders, their savings, their moments. The format everyone shares.
Explore the pageOutbound prospecting
Your prospect gets 30 cold emails a day. Only one contains a video with their name, about their company, yours.
Explore the page