Yearly recap (Wrapped) Spotify proved it: people love seeing themselves in numbers. Give them their year with your brand.
In December, Camille receives HER recap: 12 orders, €340 saved, her favorite product, her loyalty rank. She watches it to the end, and shares it.
The problem
A trame is a campaign scenario. At year-end, the inbox is saturated: the only content that cuts through is about the customer, not the brand.
What your customer experiences
Camille discovers her year in video
Her numbers staged in motion design: orders, savings, points, favorite product. Every customer gets a different recap, generated from your data.
The video makes her play and choose
A quiz about her year, picking her goal for next year, unlocking her loyalty reward: she interacts all the way through.
Sharing does the rest
A format made to be shown around: every share exposes your brand. And every interaction, goal picked, reward unlocked, enriches her profile for January.
The data that personalizes the video
Already in your ESP - no integration to build.
What flows back into your CRM
Every interaction becomes an actionable attribute in your flows.
The results
Other moments
Abandoned cart
Marie sees HER cart in video, the video asks what held her back, and her answer triggers the right follow-up.
Explore the pageWelcome
The first email sets the relationship. A video with their name, that asks what they're looking for.
Explore the pageReactivation
Your inactive customers ignore your emails. A video that asks why they left, and brings them back.
Explore the pageBirthday
Everyone sends a promo code on the big day. You send a video with their name and their gift inside.
Explore the pageOutbound prospecting
Your prospect gets 30 cold emails a day. Only one contains a video with their name, about their company, yours.
Explore the page