Birthday The one day a year your customer expects to receive something. Be memorable.
It's Léa's birthday. She'll get 15 identical "-10% for your birthday" emails. And one single video that truly celebrates her, with her name and her gift.
The problem
A trame is a campaign scenario. Yet birthday emails often rely on a generic trame: a promo code in a standard message. The emotion is wasted, and the gift feels like a discount.
What your customer experiences
Léa opens a video made for her
Her name on screen, a festive vibe in your brand colors, and her year with your brand in a few numbers. It's a gift, not a promo.
She unwraps her gift by interacting
She clicks to "unwrap" her gift inside the video: her birthday code, doubled points, or a surprise based on her segment.
Emotion becomes data
Gift unwrapped, video shared, offer used: everything lands in her profile. You know who your most emotionally engaged customers are.
The data that personalizes the video
Already in your ESP - no integration to build.
What flows back into your CRM
Every interaction becomes an actionable attribute in your flows.
The results
Other moments
Abandoned cart
Marie sees HER cart in video, the video asks what held her back, and her answer triggers the right follow-up.
Explore the pageWelcome
The first email sets the relationship. A video with their name, that asks what they're looking for.
Explore the pageReactivation
Your inactive customers ignore your emails. A video that asks why they left, and brings them back.
Explore the pageYearly recap (Wrapped)
Each customer's year in video: their orders, their savings, their moments. The format everyone shares.
Explore the pageOutbound prospecting
Your prospect gets 30 cold emails a day. Only one contains a video with their name, about their company, yours.
Explore the page